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What is Marketing funnel?

Updated May 2026

A funnel is the path someone takes from first hearing about you to becoming a customer. Top is awareness, middle is consideration, bottom is purchase.

For a one-person business, the funnel is usually: social content (top) → bio link click (middle) → conversation with you or your AI (middle) → booking or purchase (bottom).

Frequently asked questions

Where does an AI agent fit in the funnel?

Mid-to-bottom. The visitor has already clicked the bio link (they're past awareness). The agent's job is to convert that interest into a booking or a lead.

Related terms

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