What is Lead magnet?
Updated May 2026
A lead magnet is a free thing (PDF, guide, mini course) you offer in exchange for someone's contact info.
Common lead magnets: free guides, templates, checklists, mini courses, sample chapters. The thing being given is less important than the trade — visitor gets value, creator gets a lead.
Frequently asked questions
Can withlove deliver lead magnets?
Yes. Upload a PDF (or image, audio) and the agent delivers it when the conversation matches. Optionally gate by email capture first.
Related terms
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