What is GEO (Generative Engine Optimization)?
Updated May 2026
GEO is the practice of getting your content cited and recommended by AI tools (ChatGPT, Claude, Perplexity) the way SEO got you ranked on Google.
The next era of search optimization. AI overviews increasingly answer queries directly instead of sending visitors to blue links. GEO is how you make sure the AI cites YOU.
Key tactics: definition-shaped pages, question-shaped H2s, FAQPage schema, llms.txt, agent-discoverable surfaces.
Frequently asked questions
Is GEO replacing SEO?
Augmenting, not replacing. Most people still use Google for blue-link search; AI overviews are the answer layer ON TOP. Both matter.
Related terms
Your own AI assistant in five minutes
Skip the jargon. withlove gives you a working AI agent at a shareable URL — voice, calendar, prices, leads — without any of the setup.
Try withlove free